![]() ![]() That revelation inspired a years-long search for the right idea to breathe new life into these spaces. What I learned early on is that there are tons of underutilized real estate in commercial buildings all around us and more often than not, it has set empty for years. I have been drawn to real estate ever since and made a career out of it. I lived in Hong Kong and Shanghai during my teenage years and saw entire cityscapes change overnight. Q: What inspired you to start your company? In this Q&A, Lau shares her journey to entrepreneurship, advice for aspiring entrepreneurs and her experience simultaneously running a startup and growing her family. Prior to founding Stuf, Lau led supply growth at Industrious, the nation’s largest premium shared-workplace provider, and pioneered an “industry first” asset and liability-light growth strategy. Lau is passionate about reinventing consumer experiences in the physical world and leads the company’s vision and overall strategy in transforming the self-storage industry. Stuf partners with real estate owners to monetize underutilized space in commercial buildings as inviting, tech-enabled storage powered by hospitality-inspired service. Katharine Lau is CEO and co-founder of Stuf, a next-generation self-storage startup recently recognized as one of Fast Company’s list of The World’s Most Innovative Companies in 2022. The Crunchbase “ Female Leader Series ” is comprised of stories, Q&As and thought-leadership pieces from glass-ceiling-smashers who overcame the odds and are now leading successful companies.
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